Blog Rewind: This short post was written by Zen Leader author Ginny Whitelaw responding to a question that came up in a FEBI Certification session. This recently came up again when I was working with one of our FEBI Certified Coaches, so I thought it would be good to repost Ginny’s answer. Like many, this practitioner was great at coaching with FEBI, but was struggling with the step before the coaching even began, describing the instrument to people that have never heard of it. This can be an important step for practitioners that are in the ‘selling’ phase of a coaching engagements, which as we know, sometimes continues after a contract is signed.
Near the end of our FEBI certification webinar yesterday, I was asked how I would – in a 30 sec pitch to a client – differentiate the FEBI from other assessments. What are 3-4 key talking points? Great question! Here’s my answer:
1- Connects Being with Doing
Creates an immersion experience where leaders feel on the inside how they need to be to authentically 
behave in a certain way or create a certain climate or performance around them; FEBI can then be linked to all other course content
2- Is both Descriptive and Prescriptive
Many assessments give insight into personality, but only the FEBI prescribes specific, mind-body practices to enable and support desired shifts
3- Scales from Individual to Groups
Gives insight into individual personality, as well as how these same patterns emerge in relationships, on teams, in organizations, and across demographic, professional, and national cultures. In all cases, leaders learn levers for bringing out more of a needed energy pattern, and can tie that back into themselves, and how they need to be
4- Accelerates Development
Study after study has shown that mind-body awareness accelerates awareness and development in general; the FEBI makes this crucial link.
Not FEBI Certified but want to learn more about this coaching tool? Contact us!
